SAN JOSE, Calif. – The San Jose Earthquakes announced today the We Are San Jose campaign, displaying their passion for the city that has served as their home since 1974. The campaign shows that the Quakes are unapologetically and proudly San Jose, and the club embodies the city’s essence.
The campaign features six words that ring true to both the Quakes and San Jose: diverse, disruptive, unshakeable, united, proud and passionate. San Jose is home to a diverse, hard-working and innovative community that can come together with fellow fans, Quakes staff and players at Avaya Stadium to represent their City, while enjoying the shared global experience that only soccer can provide.
“We have a long, intertwined history with San Jose, and with this campaign we are expressing that this is our club, our sport and our town,” said Earthquakes Executive Vice President Jed Mettee. “We embrace the city, with its diverse neighborhoods, innovative thinking and inclusive culture, and praise our fans for standing behind us with unity and devotion for more than 40 years.”
The Quakes’ focus on San Jose will be highlighted throughout the year through their Neighborhood Nights initiative, presented by Wells Fargo. The team’s home games will celebrate diverse neighborhoods around San Jose and the surrounding area, beginning with Downtown San Jose on March 3. Additionally, the team will produce content that spotlights the City and the people that serve as its foundation.
The campaign will feature billboards and VTA placements around San Jose, digital advertising and the club will continue to activate at a grassroots level to create authentic connections with members of the community. The Earthquakes Foundation will strengthen its focus on San Jose this year as well through the Get Earthquakes Fit program, presented by Sutter Health, as well as numerous other charitable activities.
The Quakes are infusing We Are San Jose through all aspects of the organization leading into Opening Night on March 3, presented by Avaya. Throughout the week, the Quakes are hosting activities in Downtown San Jose for MLS Is Back Week, including a social media scavenger hunt, a flag raising ceremony at City Hall followed by a reception at San Pedro Square Market and a FIFA18 tournament. The match is the Downtown San Jose Neighborhood Night. Additionally, both City Hall and the Downtown SoFA District’s Voxel Cloud will be lighted blue this week in honor of the kickoff of the MLS season.
Photos of the We Are San Jose campaign, including billboards and placements on the back of VTA busses, can be found here.
Complete schedule of Earthquakes activities ahead of Opening Night on March 3:
Monday, Feb. 26
Quake it Up Day
Who: San Jose Earthquakes, including mascot Q and in-stadium host Taylor Amarante
What: Will be out in the community delivering Quakes memorabilia and information about Opening night on March 3
When: 9 a.m. – 5 p.m.
Where: San Jose
Tuesday, Feb. 27
Real Life FIFA Challenge
Who: Quakes fans and brand ambassadors
What: Fans can try challenges that test soccer accuracy with target shooting and ball placement in a real life FIFA challenge to win Quakes prizes
When: 11 a.m. – 6 p.m.
Where: Circle of Palms at Plaza Cesar Chavez, Downtown San Jose
Get Earthquakes Fit presented by Sutter Health
Who: Earthquakes midfielder Tommy Thompson
What: Get EQ Fit closing assembly
When: Tuesday, Feb. 27
Where: Ormondale Elementary in Portola Valley
Wednesday, Feb. 28
Flag Raising at City Hall
Who: Earthquakes goalkeeper Andrew Tarbell, defender Joel Qwiberg, President Tom Fox, Chief Operating Officer Jared Shawlee and Krazy George
What: Will raise an Earthquakes flag above City Hall to commemorate the start of the 2018 season
Where: City Hall, Downtown San Jose
When: 6 – 6:30 p.m.
Flag Raising Celebration
Who: Earthquakes fans and participants from the flag raising ceremony
What: Celebration of the flag raising and start of the season with drink specials for those in Quakes gear
Where: San Pedro Square Market
When: 7 – 9 p.m.
Get Earthquakes Fit presented by Sutter Health
Who: Earthquakes midfielder Shea Salinas
What: Get EQ Fit closing assembly
When: Wednesday, Feb. 28
Where: Adelante Elementary in San Jose
Get Earthquakes Fit presented by Sutter Health
Who: Earthquakes midfielder Tommy Thompson
What: Get EQ Fit closing assembly
When: Wednesday, Feb. 28
Where: Holly Oak Elementary in San Jose
Thursday, March 1
FIFA18 Tournament
Who: Quakes fans, mascot Q and Quakes eMLS Competitor CaliSCG
What: 32 Quakes fans will play FIFA18 against each other in the single-elimination tournament for a VIP Quakes experience for Opening Night on March 3 and a TCL 43” 4K UltraHD TV
When: 6 – 9 p.m.
Where: AFKgg, Downtown San Jose
Friday, March 2
Social Media Scavenger Hunt
Who: Quakes fans and brand ambassadors
What: Quakes Brand Ambassadors will be hidden throughout the San Jose area with prizes. Hints regarding their locations will be shared on the Quakes’ Instagram story
When: 12 – 5 p.m.
Where: Downtown San Jose
Soccer in San Pedro Square Market
Who: Quakes fans and brand ambassadors
What: Fans can practice shooting on the inflatable goal for a chance to win tickets to Opening Night on March 3 against Minnesota United FC
When: 12 – 6 p.m.
Where: San Pedro Square Market
#Dress4MLS Friday
Who: Quakes fans
What: Fans can post photos in their best Quakes gear with the hashtag #Dress4MLS for a chance to win the new 2018 Navy SEAL Foundation Jersey
When: All Day
Where: @SJEarthquakes on Twitter and Instagram
Read Across America Day
Who: Earthquakes goalkeeper Matt Bersano and mascot Q
What: Earthquakes goalkeeper Matt Bersano and mascot Q will read a Dr. Seuss book to students to celebrate his birthday
When: Friday, March 2
Where: Lowell Elementary School in Downtown San Jose
