SAN JOSE, Calif. – The San Jose Earthquakes announced today a multi-year partnership with Ford Motor Company to be their official Domestic Vehicles Partner beginning with the 2024 Major League Soccer season.
“The San Jose Earthquakes are excited to enter a significant partnership with such an iconic, global brand like Ford Motor Company during our 50th anniversary,” said Earthquakes Chief Strategy Officer Ian Anderson. “We’re looking forward to being able to showcase Ford vehicles while working together to expand on our key community projects and grow soccer across Northern California.”
The tailgate lot in front of PayPal Park will now be known as the Ford Tailgate Lot, with Ford serving as the title sponsor for the club’s May 25 home game against Austin FC. Ford will also have marked visibility in the stadium through signage and various activations throughout the season.
In addition, the Earthquakes’ Street Team powered by Ford will spearhead the club’s community and grassroots marketing efforts, with a black-and-blue co-branded all-electric 2024 Ford F-150® Lightning® Lariat truck visiting select events throughout the year. Ford branding will also be present at a variety of Street Team events, and the company will be involved in the Quakes Foundation’s community platform for the organization’s Annual Season of Giving.
“Ford is thrilled to partner with the San Jose Earthquakes in their 50th year,” said Ford West Market Area General Manager Wade Simmonds. “We look forward to working with an organization with such a rich heritage and have the opportunity to give back to the Bay Area.”
The Quakes return to PayPal Park on Saturday, March 23, when they face Seattle Sounders FC at 7:30 p.m. PT. To learn more about all the Quakes’ 50th anniversary activities this season, click here.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
About San Jose Earthquakes
The San Jose Earthquakes, one of Major League Soccer’s original teams, are the epicenter for soccer in Northern California, playing at the highest professional level in the United States. The club won MLS Cups in 2001 and 2003 and took home Supporters’ Shields in 2005 and 2012. The club is based out of PayPal Park, an 18,000-seat soccer-specific stadium that opened in 2015. The organization was originally founded in 1974 in the North American Soccer League, and in 2024 will be celebrating its 50th anniversary of positively impacting communities around Northern California. The club’s nonprofit arm, the Quakes Foundation, focuses on health and fitness initiatives for local underserved youth and fighting food insecurity. For more information about the Earthquakes, visit www.sjearthquakes.com.
